What are the key engines driving a company's growth?
What are the key engines driving a company's growth?
It depends on who you are asking. People from different functional backgrounds tend to give different answers. Some would say marketing, sales, R & D, new product development whilst others would say HR and finance. All these answers might have varying degrees of truth in them. But, given resources for corporate training and management consulting are limited, to what areas you should devote them in order to bring the maximum yield?
In Brainy Alliance, we believe they ought to be Leadership and Innovation.
Leadership
In the increasingly complex competitive landscapes, you would recognise more than ever there is an urgent need to have a clear sense of direction and purpose, and good quality decision making.
Innovation
This is what sets you apart from your competition. It gives you a unique story of your value proposition and a full expression of your aspiration to transcend the status quo.