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In Brainy Alliance we believe the key engines driving a company's growth ought to be Leadership and Innovation.

What do people think about when world "leadership" is mentioned? Most likely, they will come up with the image of someone articulate and charismatic speaking to a crowd, rousing their passion and galvanising them to a particular cause (like what Winston Churchill, played by Gary Oldman, in the film Darkest Hour). 

But true leadership in the business world is not just about making good speeches and charming people to your own way of thinking. Important as these qualities are, they will only go as far as delivering quick wins and short-term results. For a company that seeks sustainable long-term growth, something far more substantial is required. 

In Brainy Alliance, we believe true leadership is as much a matter of the head as it is of the heart. Like an officer being trained at the Royal Navy Academy, it is not sufficient for them to just learn how to lead the men under their command. It is equally important for them to learn how to read sea maps (understanding the external environment in which they operate), deploy and/ or enhance the fighting capabilities of their ship effectively, and foster collaboration and team spirit among different working groups on the ship.

Accordingly, our offerings on Leadership fall into the following categories:

  • Strategic Expansion (reading the external environment in which your business operates, and devising a good plan)

  • Business Transformation (elevating the existing and creating new competences in your business)

  • Team Performance Management (achieving effectiveness and collaboration)

  • Managerial Psychology (leading people under you effectively and building trust)


Given the choice, most businesses would like to be known by their customers for being innovative. As it follows that their products are cool and trend-setting, their brand is highly valued and their profit margin is the envy of their competitors.

Exactly how does a business become innovative? Is it through the magical touch of some creative genius like Steve Jobs? But these individuals are hard to come by. And it is difficult to systemise their innovative capability to make it a long-term competitive edge for the company. Anyways, such magical touches might fade with time regardless of the person.

In spite of the dilemma above, businesses have no choice but to pursue innovation as a growth engine for the future. It is no longer something that is nice to have, but it is something that businesses have to somehow come to grips with if they are to survive. 

In Brainy Alliance, we believe that we can help businesses harness innovation in a methodical and tangible way by focusing on the 4 key areas:


  • Digital Transformation

  • Product Innovation

  • Service Innovation

  • Business Model Innovation 

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