Given the choice, most businesses would like to be known by their customers for being innovative. As it follows that their products are cool and trend-setting, their brand is highly valued and their profit margin is the envy of their competitors.
Exactly how does a business become innovative? Is it through the magical touch of some creative genius like Steve Jobs? But these individuals are hard to come by. And it is difficult to systemise their innovative capability to make it a long-term competitive edge for the company. Anyways, such magical touches might fade with time regardless of the person.
In spite of the dilemma above, businesses have no choice but to pursue innovation as a growth engine for the future. It is no longer something that is nice to have, but it is something that businesses have to somehow come to grips with if they are to survive.
In Brainy Alliance, we believe that we can help businesses harness innovation in a methodical and tangible way by focusing on the 4 key areas:
Business Model Innovation